Segment customers by their action’s history.
SEGMENT CUSTOMERS BY THEIR INTERESTS
Based on viewing and purchasing history.
Based on referral sources.
Based on search keywords.
SEGMENT CUSTOMERS BY THE LEVEL OF ENGAGEMENT
Old-customer segment: Have recently purchased items on your site.
New-customer segment: Have never purchased anything or not been back for a long time.
Potential-customer segment: Have shown obvious interest.
Know the right time and content for your customers
Learning your old customers
Old customer still needs to be learnt.
Constantly updating their actions history to offer effective deals, suggestion, etc in order to trigger purchase.
Personalized recommendation engine.
Serving your customers on a personal level - listen to be different!
Engaging individual customer with automatic customized emails/notifications